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HEAD OF MARKETING: PUBLIC PROGRAMMES

Click the headings below to show/hide the selection criteria for this role.

Seven children wearing blue clothing on a dance stage in a line facing right with their hands on the person in front.
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ESSENTIAL CRITERIA

    • Good understanding of marketing strategies and approaches for promoting live events.
    • Good understanding of Audience Development practices and strategies.

    • Budget management.
    • Excellent IT literacy skills, including Microsoft Office 365, website content management systems (e.g. WordPress), email marketing systems (e.g. DotDigital, MailChimp, etc.), ticketing systems (e.g. Spektrix, Tessitura, etc.).
    • Strong relationship-building skills, with the ability to foster trust, collaboration and positive working relationships to achieve shared goals.

    • Extensive experience of managing marketing campaigns and delivery for theatre and/or dance (including mixed media, fill funnel marketing campaigns across print, digital, organic and paid socials, advertising, out of home, etc.).
    • Experience in setting and working to targets and Key Performance Indicators (KPIs).
    • Experience in campaign evaluation and analysis.
    • Experience in line managing staff, managing reviews and appraisal processes, workloads, training and development, all contributing to a collaborative and supportive working environment. 

    • Good communication skills and written English, including copywriting skills for different mediums and audiences.

      DESIRABLE CRITERIA

        • Knowledge of UK regional or International touring.
        • Knowledge of marketing for a live events venue or receiving house.
        • Knowledge of marketing for a production company, producing or receiving house or similar environment originating live performances.
        • Knowledge of marketing recreational classes.

        • Familiarity with design platforms like Canva or Photoshop.

        • Experience working across a range of different projects or performances simultaneously, balancing tasks, priorities and relationships with multiple artists accordingly.
        • Experience building and maintaining strong relationships, with the ability to work closely and collaboratively with multiple stakeholders both internally and externally at the same time.

        • A flair for design and good attention to detail.
        • Enthusiasm for contemporary dance.
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      HEADER PHOTO CREDIT

      The Place CYD Summer Gala | 2025 | Photo by Henry Curtis

      Career site by Teamtailor